All Marketing Is Not Created Equal

We provide a comprehensive digital marketing strategy to sell your home.

Our approach includes professionally managed Facebook and Instagram advertising, custom email marketing, content marketing and personalized 1-to-1 outreach to the brokerage community.

All Marketing Is Not Created Equal

We provide a comprehensive digital marketing strategy to sell your home.

Our approach includes professionally managed Facebook and Instagram advertising, custom email marketing, content marketing and personalized 1-to-1 outreach to the brokerage community.

Fundamentals

We believe effective marketing should be local, regional, national and international.
Marketing is a balance of both traditional, digital, and social. Great results happen when you create a marketing plan that integrates all three.
Marketing luxury real estate continues to completely change yet most brokers are still marketing properties the same way they did 8 years ago. This doesn’t make sense to us.

In House Marketing Strategy

Our dedicated in house marketing and advertising team were formerly advising companies such as: Conde Nast, Tiffany & Co, Ralph Lauren, American Express and Rolex to name a few. Our dedicated Compass marketing team members understand what it takes to market to successfully market a luxury product. We also have access to a full roster of digital marketing experts, brand strategists, designers all focused on one main goal: to attract buyers to see your home.

In House Marketing Strategy

Our dedicated in house marketing and advertising team were formerly advising companies such as: Conde Nast, Tiffany & Co, Ralph Lauren, American Express and Rolex to name a few. Our dedicated Compass marketing team members understand what it takes to market to successfully market a luxury product. We also have access to a full roster of digital marketing experts, brand strategists, designers all focused on one main goal: to attract buyers to see your home.

Paid Social Media Advertising

Professionally managed Facebook and Instagram advertising linking to your listing, with one goal in mind – to drive traffic to your listing. With precise targeting of audiences from 25,000 to 250,000 in size, we are able to cast a very wide net.

Paid Social Media Advertising

Professionally managed Facebook and Instagram advertising linking to your listing, with one goal in mind – to drive traffic to your listing. With precise targeting of audiences from 25,000 to 250,000 in size, we are able to cast a very wide net.

Email Targeting

Email marketing campaigns focusing on past buyers, current buyers and the brokerage community. 85%+ of all listings involve two brokers, marketing directly to this group is paramount to our success.

Email Targeting

Email marketing campaigns focusing on past buyers, current buyers and the brokerage community. 85%+ of all listings involve two brokers, marketing directly to this group is paramount to our success.

Marketing Analytics

With Compass Insights, we can track and measure which buyers are expressing interest and which digital marketing campaigns are capturing interest. Testing and measuring is the secret to optimizing our marketing processes. This real time measurement of the health of your listing even in the pre-market stage allows us to pivot and adjust when necessary and to see what is and isn’t working.

Marketing Analytics

With Compass Insights, we can track and measure which buyers are expressing interest and which digital marketing campaigns are capturing interest. Testing and measuring is the secret to optimizing our marketing processes. This real time measurement of the health of your listing even in the pre-market stage allows us to pivot and adjust when necessary and to see what is and isn’t working.

Target Marketing

With our proprietary Network tool we can target our marketing efforts to the brokers who have a track record of success selling in your segment of the market. Since over 85% of all transactions are cobroked, the majority of our marketing efforts should be focused on putting your listing in front of the brokers who are most likely going to have a buyer for it.

Target Marketing

With our proprietary Network tool we can target our marketing efforts to the brokers who have a track record of success selling in your segment of the market. Since over 85% of all transactions are cobroked, the majority of our marketing efforts should be focused on putting your listing in front of the brokers who are most likely going to have a buyer for it.

Pre Marketing Platform

Compass Coming Soon: Compass is the only brokerage in the industry that has a pre-market listing platform designed to build buzz and interest around your listing to create more demand. This is the same principle used by the top companies in the world when launching new models (Tesla, for example, does this with every new model). The interest creates a sense of competition and excitement among buyers to sell your property faster and for a higher price.

Pre Marketing Platform

Compass Coming Soon: Compass is the only brokerage in the industry that has a pre-market listing platform designed to build buzz and interest around your listing to create more demand. This is the same principle used by the top companies in the world when launching new models (Tesla, for example, does this with every new model). The interest creates a sense of competition and excitement among buyers to sell your property faster and for a higher price.

Google Adwords

Paid Google AdWords campaign during our pre-market listing process. Coming Soon will put your listing at the top of Google’s search results all paid for by us.

Google Adwords

Paid Google AdWords campaign during our pre-market listing process. Coming Soon will put your listing at the top of Google’s search results all paid for by us.

Matterport 3D Virtual Tours

As technology first agents we use the state of the art Matterport 3D technology on all of our listings. Buyers are shown to be 300% more engaged with a Matterport 3D virtual tour than they are with 2D imagery or video. Being able to send an immersive tour experience to an out of town buyer can be the difference between getting the deal done or sitting on the market.

Matterport 3D Virtual Tours

As technology first agents we use the state of the art Matterport 3D technology on all of our listings. Buyers are shown to be 300% more engaged with a Matterport 3D virtual tour than they are with 2D imagery or video. Being able to send an immersive tour experience to an out of town buyer can be the difference between getting the deal done or sitting on the market.