All Real Estate Marketing Is Not Created Equal
We provide a comprehensive digital marketing strategy to sell your home.
Our video first approach to marketing real estate includes professionally managed Facebook, Google and Instagram advertising, custom email marketing, content marketing and personalized 1-to-1 outreach to the brokerage community.
All Marketing Is Not Created Equal
We provide a comprehensive digital marketing strategy to sell your home.
Fundamentals
We believe effective real estate marketing should be local, regional, national and international.
Marketing real estate is a balance of both traditional, digital, and social. Great results happen when you create a marketing plan that integrates all three.
Marketing luxury real estate continues to completely change yet most brokers are still marketing properties the same way they did 10 years ago. This doesn’t make sense to us.
In House Marketing Strategy
Our dedicated in house luxury real estate marketing and advertising team were formerly advising companies such as: Conde Nast, Tiffany & Co, Ralph Lauren, American Express and Rolex to name a few. Our dedicated Compass marketing team members understand what it takes to market to successfully market a luxury product. We also have access to a full roster of digital marketing experts, brand strategists, designers all focused on one main goal: to attract buyers to see your home.
In House Marketing Strategy
Paid Social Media Advertising
Professionally managed Facebook, Google and Instagram advertising linking to your listing, with one goal in mind – to drive traffic to your listing. With precise targeting of audiences from 25,000 to 250,000 in size, we are able to cast a very wide net to find buyers for your property.
Paid Social Media Advertising
Email Targeting
Email marketing campaigns focusing on past buyers, current buyers and the brokerage community. 85%+ of all listings involve two brokers, marketing directly to this group is paramount to our success.
Email Targeting
Marketing Analytics
Marketing Analytics
Target Marketing
With our proprietary Network tool we can target our marketing efforts to the brokers who have a track record of success selling in your segment of the market. Since over 85% of all transactions are cobroked, the majority of our marketing efforts should be focused on putting your listing in front of the real estate brokers who are most likely going to have a buyer for it.
Target Marketing
Pre Marketing Platform
Pre Marketing Platform
Google Adwords
Paid Google AdWords campaign during our pre-market listing process. We also will run paid YouTube advertising behind your professional listing video to attract the most buyers possible. Our digital strategy will put your listing at the top of Google’s search results all paid for by us.
Google Adwords
Matterport 3D Virtual Tours
As technology first agents we use the state of the art Matterport 3D technology on all of our listings. Buyers are shown to be 300% more engaged with a Matterport 3D virtual tour than they are with 2D imagery or video. Being able to send an immersive tour experience to an out of town buyer can be the difference between getting the deal done or sitting on the market.
Matterport 3D Virtual Tours
As technology first agents we use the state of the art Matterport 3D technology on all of our listings. Buyers are shown to be 300% more engaged with a Matterport 3D virtual tour than they are with 2D imagery or video. Being able to send an immersive tour experience to an out of town buyer can be the difference between getting the deal done or sitting on the market.