How to Improve the Outcome of Your Home Sale

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As a seasoned luxury real estate broker in Manhattan, I’ve had the privilege of helping countless people sell their apartments or homes. Over the years, I’ve learned a thing or two about what it takes to make a property stand out in this competitive market. If you’re considering selling your Manhattan apartment, follow these insider tips to improve your chances of securing a profitable and timely sale.

Price it Right

Pricing your apartment correctly from the start is essential. Overpricing can lead to your property sitting on the market for too long, while underpricing might leave money on the table. Work with an experienced real estate agent who understands the Manhattan market and can help you determine the optimal listing price. And remember, pricing is more art than science. 

Enhance Curb Appeal

First impressions are everything, and that starts with the exterior of your building. Ensure the entrance, lobby, and common areas are well-maintained and inviting. If you’re part of a co-op or condo association, work with the board to address any outstanding maintenance issues. This is one of the most overlooked aspects of getting a better return on your sale. 

Stage Your Space

A well-staged apartment can make all the difference in showcasing your property’s potential. Remove clutter, depersonalize the space, and arrange furniture to create a welcoming atmosphere. Consider hiring a professional stager to help you make the most of your apartment’s layout and features. You only get one chance to make a first impression. 

Invest in Professional Photography

High-quality photos are crucial in today’s digital real estate market. Invest in a professional photographer to capture your apartment in its best light. Include images that highlight unique features, like a stunning view or custom built-ins, to entice potential buyers. Remember, much like an A list celebrity, listing photos should be better than reality. 

Leverage Your Building’s Amenities

Manhattan buyers often look for amenities that set their potential new home apart. Whether it’s a rooftop terrace, fitness center, or 24-hour doorman, be sure to showcase these perks in your marketing materials and during showings. Utilize a video tour to really get buyers interested.  

Be Flexible with Showings

In a competitive market like Manhattan, accommodating potential buyers’ schedules is essential. Be open to showing your apartment at various times, including evenings and weekends. The more people who see your apartment, the better your chances of finding the right buyer. Converting 99% of all showing requests will optimize your chances of getting the highest possible price. 

Tap into Your Agent’s Network

A well-connected real estate agent can tap into their network of buyers, agents, and brokers to generate interest in your property. Make sure your agent is actively promoting your apartment through both traditional and digital marketing channels. Cast the widest possible net. 

Prepare for Board Approval

If your building is a co-op, prepare your buyers for the board approval process. Offer guidance on assembling a strong board package and be ready to answer questions about the building’s financials, rules, and requirements. Always have a seasoned broker review the package and make sure it is perfect before submitting it. 

By following these tips and working with an experienced real estate agent who knows the ins and outs of the Manhattan market, you’ll be well on your way to a successful apartment sale. Remember, patience, persistence, and a strategic approach will help you navigate the competitive Manhattan real estate landscape and achieve the best possible outcome for your sale

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