February 2019

Pricing Is Much More Art Than Science After 30 years of combined experience pricing apartments in NYC, one thing is clear to us: pricing strategy is 70% data-based and 30% art. On some days, it is even 50% art. You can give 4 top agents the same data and they will likely come up with …

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Co-op purchases can be a nightmare. Just kidding. NYC’s for-purchase housing pool is still about 75% co-op the last time we checked. There is no better value out there right now for buyers. Like everything else in life, there is a spectrum ranging from great to nightmare and each co-op is taken on a case-by-case …

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